We are delighted that our Works team has been shortlisted for the AJ100 Best Use of Technology Award – our second AJ100 nomination this year!
They have been nominated for devising a data-centric system which captures and measures human emotional responses to the design of buildings and spaces.
Works is our technological enabler in the delivery of sustainable and beautiful design. It developed our digital strategy to maximise the use of design data, and transition from ‘reactive’ to ‘proactive’ decision making.
This data centric and digital approach enhances both our own and our clients’ understanding of what really ‘works’ when designing for people and the environment. It complements the other elements of our brand that are weaved into our projects: Studio, the creative branch, brings imagination, emotion and instinct and Thrive, the sustainable branch, delivers the environmental, health and wellbeing initiatives.
The Works team ensure that we use best-in-class digital tools and technologies across the Practice to optimise data-driven decision making and certainty of delivery. This enables us to increase efficiency in the processes of designing and communicating our projects, while simultaneously reducing costs, providing the best results for our clients and the future occupants of their buildings.
Our data centric approach to design combines cutting edge technology in digital monitoring with BIM, VR and generative design, and the creation of digital twin ready buildings, to inform our architecture at different levels and scales.
Pushing the boundaries of what is possible, our Works research projects are investigating the use of AI, deep learning and computer vision to understand the human emotional responses to design.
This latest approach and research with technology by Works has been published in prominent industry outlets, such as the Microsoft Future of Work conference. Our Works team is lead by Dr. Erika Parn, a Research Associate at University of Cambridge, and has published Chetwood’s experimental research which is available at: https://www.microsoft.com/en-us/research/publication/measuring-thriving-experience-in-physical-working-spaces/
